“Social media may not seem like a good fit for sustainability messages. Posts are usually short and visually engaging. In contrast, sustainability content is often nuanced, and fun images and videos hard to come by.” Simon Proper, CEO Greenbiz
Use social media for a positive change.
On the event participants will learn how start-ups, SMBs and nonprofits educate and empower consumers to make more sustainable choices and support new behaviors.
Participants will see how the Facebook platform can help to accelerate circular business models that reduce environmental impact.
In the event we will show how advertisers use Facebook and Instagram to run successful campaigns about their sustainability efforts.
Also, importantly, will give an overview of the additional requirements and policies that come into play when running campaigns that are subject to Facebook's social issues policies.
14:30: Welcome - Marie-Eve Schröder (Facebook Group Director Marketing Solutions)
14:35 - 15:00: Creative Ideas for Sustainability campaigns - Laia Abellan Ponce de Leon (Facebook Creative Shop)
15:00 - 15:20: GermanZero: Campaigning for a change in climate policies with Ruth Mulandi (GermanZero) & Sebastian Molls (Cosmonauts and Kings)
15:20 - 15:40: Advertising policies: Everything you need to know about Facebook´s social issue ads policies, disclaimers and authentifications - Maysam Kamar (Facebook Ads Integrity)
15:40 - 16:00: Everdrop Success: Fireside Chat with David Löwe (Co-Founder Everdrop)
The sessions will be all live streamed. Attendees will be able to ask questions via Zoom's Q&A tool.
All sessions will be held in English.